The Sheffield College
The Sheffield College in South Yorkshire is one of the largest further education colleges in the country. It employs more than 1,000 staff and attracts around 20,000 students a year attending five campuses across the city. My service covers advising the senior leadership team on reputation and crisis management and communications planning, and providing a proactive and reactive media relations service to support the marketing team. Successful campaigns include the launch of the region’s first Peter Jones Enterprise Academy, now the largest in the country. This work is ongoing.
University Technical College Sheffield
The University Technical College Sheffield is the first institution of its kind in Yorkshire and the Humber. It opened to 14 to 19-year-olds in the city centre in September 2013, and offers mainstream academic qualifications, and technical courses and skills specifically tailored to the advanced engineering and manufacturing, and the creative and digital industries sectors. Employers from these sectors are involved in the curriculum development, teaching and work placements. I led on the media relations campaign which began in 2011 when the UTC application was approved. The media planning and wider public relations efforts have resulted in a highly successful student recruitment campaign, hitting the target figure of 240 students this year, with plans to increase that to 600 next year. This work is ongoing.
NouriSH me now
NouriSH me now is an exciting new start-up business in Sheffield, which has launched what is believed to be the first product of its kind nationally. The company, jointly founded by a GB triathlete, manufactures dairy-based sports recovery drinks made from fresh and natural ingredients. I have been providing pro bono media relations support since September 2011 to raise the company’s profile and reputation, and attract investors. The strategy has focussed on the story behind the company, and profiling the athletes that the company sponsors. As a result, nouriSH me now has gained more than 40 pieces of coverage in local, regional and national media, been shortlisted for two business awards and secured national television coverage. This work is ongoing.
Kirklees Safer Stronger Communities Partnership
Kirklees Safer Stronger Communities Partnership in West Yorkshire was a multi-agency organisation that spearheaded a raft of crime prevention projects in the Dewsbury, Huddersfield and wider areas. My remit involved organising press campaigns about alcohol and drugs misuse, domestic violence, anti-social behaviour, violent, hate, vehicle and doorstep crime and burglary, and a project to help women exit prostitution, to raise awareness of the support services available, reduce the fear of crime and highlight the progress made in tackling crime. Part-time from May 2004 until 2009.
Wakefield District Community Safety Partnership
Wakefield District Community Safety Partnership in West Yorkshire ran a series of crime prevention initiatives. My role there involved organising a media event for the Home Office with different agencies, and a nine-month press campaign that included case study stories and updates on police and council work to encourage more people to report anti-social behaviour. Part-time from July 2005 to April 2006.
Joseph Rowntree Charitable Trust
The Joseph Rowntree Charitable Trust in York launched an academic report about local democracy at the House of Commons, and at two regional locations: Burnley and Harrogate. My role was to support the event management consultant, and handle media coverage to national and local press outlets. Part-time from January to March 2006.